Somato
2021-2025
Synopsis
Designed and engineered the market's most compact Pilates reformer, combining functionality with residential aesthetics. Through 28 complete prototypes and extensive engineering iterations, developed multiple patent-pending innovations including a hidden strap mechanism, simplified spring resistance system, and unique folding mechanism that allows the reformer to store easily while supporting users up to 300lbs.
Role
Founder, Lead Designer, Everything
Credits
Summer Sun: Intern
Jacob Glickman: 2D Engineering Drawings (2024)
Kelly Conlen: Somato Coach + Branding and Social Media
Jamie Russell: Somato Coach
Key Accomplishments:
Led complete product development cycle from initial concept through manufacturing, including mechanical engineering, material selection, and supplier coordination
Developed novel solutions to reduce product footprint while maintaining commercial-grade functionality, including injection-molded polyurethane padding and specially-designed aluminum extrusions
Created and refined all technical documentation including 2D engineering drawings and manufacturing specifications
Selected as TechCrunch Disrupt Startup Battlefield participant and CES Innovation Award Honoree
Secured angel investment and established manufacturing partnerships in Shanghai
Managed all aspects of industrial design including user research, ergonomics, aesthetic development, and design for manufacturing (DFM)
The project showcases deep technical expertise in mechanical systems, materials, and manufacturing processes while demonstrating ability to balance aesthetics, functionality, and commercial viability. The final design achieved significant innovations in a mature product category through creative problem-solving and relentless iteration.
